
Global Warming Solutions
Globalwarmingsolutions.org is a campaign website sponsored by the Environmental Law & Policy Center. NPOpen redesigned the site in 2007, meeting the following objectives:
- Focus the site to encourage users to take personal action and support public policy initiatives in the fight against global warming.
- Redesign the site to create a clear, branded identity.
- Increase traffic through search engine optimization and creation of options that permit users to “subscribe” to the site’s content.
- Create content “outposts” on multimedia and social networking sites, such as YouTube and Facebook.
- Migrate the site to WordPress, an easy-to-use open source content management system that staffers would be able to access and understand.
